Not All Time is Created Equal

By: Bradley Binversie

You’ve probably heard before that time is your most valuable resource. It’s finite and how you use it shapes your life, so the logic makes sense on the surface. This type of belief can spur action. It will give you the illusion that you cannot waste time without being productive every second of the day. However the more we’ve explored this topic with the Exclusivia team, we’ve come to the conclusion that that this isn’t quite right.

Time is not your most valuable asset. Intentional, focused time is your most precious resource.

Not all time is created Equal. Neuroscience tells us that it is not physically possible to give 100% maximum concentration every second of everyday. Attempting to do so, will eventually lead to exhaustion, in-balance in life, and diminishing returns.
A good analogy to this is physical exercise. When you train your body there is a point where too much exercise is no longer beneficial and actually starts to become detrimental to the body. The muscles, joints, and bones start breakdown and become at increased risk for injury. Intense fatigue and overtraining will lead to diminishing results for athletes. The same is true of your mind.

The highest level performers understand that not all time is created equal. So they do short “sprints”. This is prioritizing the very most important tasks of their day and giving them the ultimate focus, concentration, and attention that they can. No multi-tasking, no all day work trying to fill every second of the day. Just short, very focused time.

This mental framework provide enormous productivity and liberation. Do not feel guilty about turning the mind off and relaxing in between “sprints”. Give yourself permission to enjoy time with family, friends, and pursuing hobbies. It will actually improve your efficiency.